Figuring Out Buyer Behavior No. 1

-
12A

Segment: People who are normally busy and tend to forget to check the dryer lint.

What I learned: One of my interviewees gave me an instance a year ago when he lived on campus. He said he was busy studying for an exam at around 10 pm, so he calculated that he would need a total of 2 hours to wash and dry his laundry, and during that time, he would continue studying. He put his clothes in the washer and then transferred it to the dryer when it was done. He then left to continue studying, and when he came back, he realized he forgot to take out the lint before running the dryer, and now most of his clothes were damp. He ended up staying up for another hour and a half, which made him not get enough sleep. The interviewee said he didn’t search for a solution. He just makes sure to triple check the lint from now on. Another one of my interviewees said that she is always in a rush, and she really liked the app idea and the fact that she would be able to add more or less time to the cycles. The last person I interviewed was my friend’s mom. She actually told me that the app would be a good addition to the LED indicator because there was one time when she just moved into her house that she ran the dryer and went to do some quick errands, but there was an excess amount of lint in the catcher. When she came back from her errands, she said that her dryer caused a small fire, nobody got hurt, but she said that the LED indicator could’ve reminded her to check the lint catcher and the app could’ve sent her a warning that her dryer was overheating. She could’ve turned off the dryer while doing her errands with no stress on what is going on at home. The interviewee informed me that she searched for how come is it for dryers to burn houses down, and she learned that it is pretty common. This segment is very broad and aware of their problem, but they don’t really try to solve it, maybe because the problem is not very inconvenient.

Comments

  1. Christopher ZislinFebruary 23, 2020 at 3:49 PM

    Hey Deborah,
    I too have stayed up late to make sure the washer was done so I could move clothes to the dryer. However, for me I usually wait till the morning to take the clothes out of the dryer. The LED indicator would be a fantastic idea but I am not sure if I would use the app. For me the app would not be useful to me if I already have the lint LED indicator installed into the dryer.

    ReplyDelete
  2. Ethan ENT 3003February 24, 2020 at 9:16 AM

    Hey Deborah Lee,
    After reading over your interview summaries, it sounds like people aren't looking for this product but would be interested in getting it if they found it. While the opportunity exists people were unaware of what they could do to solve their problem and you have created a unique idea that you could expand up by making an app feature as well.

    ReplyDelete

Post a Comment

Popular posts from this blog

Forming An Opportunity Belief

-
4A Beginning Point: After revisiting my big list, I think an opportunity exists to fix drying machines. Sometimes, when I run the dryer, I forget to clean the lint out of the dryer, which causes my clothes to be somewhat damp after the dryer buzzes. This causes me to rerun the dryer, which raises utility expenses at my apartment. The unmet need for this problem would be for the dryer to indicate whether or not the lint has been cleaned. Everyone with a dryer would most likely have this need. This need has always existed, and always bugged me. The opportunity probably exists for 80% of people who own or even use dryers. Prototypical customer: The prototypical customer would be anyone who owns or even uses a drying machine. The target audience ranges anywhere from teens and young adults to adults.  Interviewee 1 (prototypical customer): I spoke to a male senior here at the University of Florida while at Library West.  ·        H...
Read more

Your Exit Strategy

-
28A I think I plan to stay with my business until I am either comfortable financially, or ready to retire, whichever one comes first. I have selected this exit strategy because my grandparents are entrepreneurs and I am following in their footsteps. My grandparents own a chain of condos. They ran it until they were ready to retire, and they have made it into a family business because now my aunts and uncles run it and it will go to my cousins and I one day. I think this exit strategy has influenced the other decisions I have made by leading me to another contact in this industry, I know my grandparents work with a laundry company to get discounts on their bulk purchases for the condos and houses they rent out. This exit strategy has helped me realize and remember their connections that I can use as another opportunity.
Read more

Celebrating Failure

-
26A For New Year’s this year, I made a resolution to reach out to my friends and family more. I am normally really busy and I tend to forget to update/get updates from my loved ones. My resolution consisted of calling or face-timing my friends and family at least once a month, or bimonthly. I managed to keep my resolution up for the first month, I called one person a day and made sure to text my parents every night. Slowly, I noticed myself stop calling my loved ones, but I still wanted to catch up with them so I would send an occasional text or interact with them on social media. I guess you could say I failed at keeping up this resolution because I haven’t called any of my loved ones for a while since school has gotten more stressful. However, during this pandemic I’ve made more time to reach out to my friends and family, making sure they are ok and catching up with them. I learned that life can get busy, but you should always make time for the ones you love and make sure that t...
Read more